Stakeholder interviews
In the discussion with stakeholder we have got exhaustive insights about the project. The whole idea is to manage the complexity and yet make the experience intuitive enough. Here are couple of things that we focused on primarily,
- Less complexity and higher intuitiveness
- Clarity while trading
- Mobile experience should add value for limited use cases
Research
We had interviewed 8 users among them 2 are non pro user and 6 were pro. Since stakeholders want a new users as well to use builder non-pro users also needed to included in this process.
Reflecting on my career, I recall forming a strong opinion on who should be a manager when I reported to an ineffective and unmotivated manager (read the origins story ). Throughout my experience, I have witnessed people transition into managerial roles and observed both successful and unsuccessful managerial styles. I also heard people express their motivation for taking on a bigger role, and here’s what I learned.
And figured out pinpoints for both.
Also created user persona for both users,
Competitive analysis for benchmarking best practices
Two addressable problems
Create & Edit Strategy
Analysis with Different Targets
Solution Discovery
Design System & Custom Components
Final Version
Live Versions
Conclusion
- Users are happy to interact with a unusual experience if that does the job
- Don’t let user scroll if the experience can be fit into a single glance
- Take advantage of system oriented tech automation
