Our Secret Sauce to Deliver
Awesomeness
Research
IA & User Flow
Wireframing
Concept
Design System & UI
Dev Handoff
And this is,
How we do it
Thorough Research
Thorough research in product design is indispensable, guiding designers to understand user needs, market trends, and technological landscapes. It ensures informed decision-making, fostering innovation and user-centric solutions
It is crucial to prioritize understanding for what is effective. This approach also prevents reinventing a wheel. We conduct to take a logical step to avoid disrupting established patterns of behavior
We engage with users throughout the entire design process as required, ensuring that we avoid creating solutions that do not benefit them. Our design iteration process aligns closely with user feedback and convictions.
Competitors emphasize distinct aspects of their products. Distinguishing yourself is now paramount in the business landscape, where we develop higher significant offerings, that led to critical evaluation factor
User expectations vary based on personas, necessitating careful observation before making assumptions. We identify optimal solutions by comprehending user behaviour, aiming to cater to the broadest possible user base
Addressing Real Problem
Real problem is paramount in design process. This approach ensures solutions align closely with user needs, enhancing the overall effectiveness and impact of the design process
Frequently, assessing directions, interfaces, and interactions are intuitively comprehensible. Involving users in the design process serves as a safeguard against potential errors in the final outcome
Examining the micro-landscape reveals issues in the product flow, such as drop-offs and leakages. We delve deeply into every touchpoint, from registration to conversion, to address and rectify these issues
A single user persona may represent multiple users for a product, but not all will convert to paid users. This practice informs strategic product design decisions by focusing differently for each users cohort
A continually evolving product requires ongoing design assessments to maintain its perceived value. To achieve this, we consistently introduce fresh perspectives aligned with business priorities, ensuring a top-notch user experience
Solution Discovery
In product design, solution discovery is the pivotal process of identifying and developing innovative answers to challenges, ensuring the creation of effective and user-centric design solutions
Design thinking involves blending logic and creativity to find solutions. We meticulously explore each phase, imbuing rationale into every pixel placed, ensuring a thoughtful and purposeful design process
Our favorite phase involves pushing beyond conventional approaches to create solutions that stand out and make a significant impact in the market. We take pride in pioneering for design shifts
In startup environments, the chosen path holds significant importance. We consistently embrace new processes, ensuring an efficient roadmap that priorities our partners satisfaction and delivers value punctually
Ongoing feasibility checks are crucial, especially in startup scenarios where time is of the essence. We prioritise swift design adaptation through seamless collaboration with development handoffs
Scalable Visual Design
Crafting visually appealing solutions that can seamlessly expand and adapt, ensuring consistent quality and user experience as the product evolves. We ensure seamless dev handoff to get the expected result at the end
Scaling is often overlooked but can become a bottleneck. Ensuring scalability is integral to every decision in our design system practice, fostering efficiency for the entire team.
Collaborative efforts primarily focus on optimising the design process and resources. Our deliverables are consistently performance-optimised, eliminating the need for additional efforts.
Collaborating with diverse products, we establish foundations and guide team in fundamental visual design practices. We also assist in resolving any post-engagement blockers that may arise
Our development handoff extends beyond sharing a Figma file. We assist the team in comprehending design patterns, traditions, and animations, ensuring the outcome is pixel-perfect
Applied Awesomeness
A story of
Revamping Builder
India’s biggest F&O trading tool Sensibull’s flagship feature revamp which led to increase paid user
Applied Awesomeness
A story of
Revamping Builder
India’s biggest F&O trading tool Sensibull’s flagship feature revamp which led to increase paid user
2 Minutes Deck